CAROLINA OVALLE

UX/UI DESIGNER SPECIALIZING IN START-UPS AND SMALL BUSINESSES

Since 2020, I've honed my skills in crafting user-centric designs that drive engagement and enhance user experiences.

MY WORK

MY WORK

ATASKATE

Empowering Mexico's Pawnshop Economy for Financial Inclusion 🚀

Ataskate isn’t your everyday management tool — it's a game-changer designed specifically for Mexico’s pawnshops! Built with financial inclusion in mind, Ataskate streamlines proposal management, helping pawnshops operate smarter and empowering communities to access the financial services they need. Dive in to see how this tool is transforming the pawnshop industry, one efficient proposal at a time!

MAXIMBET

Maximbet: Tackling Challenges in the Sports Betting Arena 🎲

Breaking into the sports betting market isn’t for the faint of heart! With tough competition from big-name brands and savvy customers on the hunt for deals, building loyalty is a real challenge. This project was all about converting curiosity into commitment. Dive in to see how we navigated the odds and came out on top!

FINALLY APP

Finally App: Transforming Fitness with Community & Rewards 💪

Finally is more than just a fitness app — it’s a platform that motivates users to stay active by rewarding them with cash for hitting their goals. The focus? Encouraging long-term habits that improve health and well-being. Dive in to see how Finally is reshaping fitness journeys with a fun, rewarding approach!

I’M NOT JUST A PRODUCT DESIGNER, I MAKE PRINT STUFF LOOK AMAZING TOO.

DIGITAL, PRINT, YOU NAME IT—I BRING THE FLAIR!

THERE’S A LOT I CAN DO, HERE IS A FEW

  • Expert in understanding user behaviors, motivations, and pain points through thorough research, driving designs that resonate with users and improve conversion rates.

  • Skilled in designing for long-term engagement and behavior change by incorporating reward systems, goal-tracking, and gamified elements.

  • Proficient in leveraging data to refine user flows, optimize engagement, and make informed design decisions that align with key performance indicators.

  • Talented in creating visually engaging and functional interfaces that provide seamless user experiences, supported by robust prototyping skills for stakeholder presentations.

  • Strong interpersonal skills, enabling effective collaboration with stakeholders and leading workshops that align teams on brand and user experience goals.

  • Experienced in building and maintaining design systems to ensure consistency across platforms, from concept through to hand-off with front-end teams.