2019 | Focal Points
Overview
Role
Graphic designer
Timeline
3 Months
Tools Used
Indesign, Illustrator, Photoshop
Focal Points is the title of Concordia University’s 2019 Design & Computation Arts Year-End Show. The exhibition presents students’ works from the Department of Design and Computation Arts through an innovative and unifying collection.
The catalogue aims to create a dialogue between unexpected relationships between the works. Transcending disciplines, combining analog and digital, and highlighting what the future holds for us, Focal Points is an exhibition that directs the public’s attention toward the active role that designers and artists play in our daily lives.
Team: Isabelle Quach, Mathilde Goiffon, & me
Gerad Alvares, Concrheat (2018).
Elise Arsenault, Slow brewing coffee (2018).
Adriano Montecalvo, Digital materialism (2017).
The Challenge
The challenge with Focal points was to creatively portray all disciplines from the design department. We aimed to create a dialogue between unexpected relationships between the works. Transcending disciplines, combining analog and digital and highlighting the future holds for us, the (former) students.
We had to deliver a fun and accessible book to read and that at the same time express the theme of the exhibition—connectivity.
Moodboard
The Approach
When we started our research, we didn’t know what type of works would be displayed in the exhibition. So we had to base everything out that we wanted to portray our design & computation arts department in the best way possible. To do that, we brainstormed and asked students about keywords that describe the department. After investigation, we arrive at the conclusion that the most mentioned keyword was ‘inter-connectivity.’
Inter-connectivity represents the collectivity between both programs and likewise to everything which surrounds us.
The Results
When we first designed the catalogue, we knew we wanted to change the booklet’s usual look and design. We decided to go for a different type of binding and reading experience to push beyond the norm and expected.
The booklet is attached by a metal rod from one of the ends. The pages do not have page numbers; instead, we designed card-like pages: on one side, there are images of the artwork, and on the other side, there is the description of the piece. There’s no right way to read the catalogue since there’s no beginning or no end.
